In a world that’s constantly centered on digital media, it can be tempting to overlook the value of traditional print. But small or independent businesses shouldn’t underestimate the significant marketing power that commercial printing still possesses.
Whether it’s business cards, brochures, postcards or posters, high-quality commercial printing can elevate your branding and create a lasting impact on your audience and customers. Despite the constant claims that “print is dead” and digital media has taken over, this type of advertising has a place in any business’ marketing strategy.
The benefits of commercial printing are many, including high-quality results, cost-effectiveness for bulk orders, time savings, consistency in branding and scalability to accommodate business growth. But the most important benefit is the way in which it can impact a company’s marketing campaign. In the past, a marketing campaign could be deemed successful or unsuccessful based on its response rate, but the latest developments in technology and customer data have changed that. Now, the success of a marketing campaign can be measured in terms of multi-channel attribution, which gives credit for sales or conversions to various marketing channels according to their role in the customer journey.
Multi-channel attribution has been instrumental in measuring the performance of a marketing campaign and can identify which creative elements are most effective. However, it is also important to recognize that not every marketing channel is going to be successful. That’s why commercial printing remains one of the most effective tools for businesses.
When consumers receive direct mailers that are tailored to their specific interests, it has been reported that the response rates are 135% higher than those of general pieces. This type of personalized marketing can be incredibly effective and is possible thanks to advancements in digital printing. For example, QR codes and augmented reality can be used to link traditional print materials to online content. This makes the digital experience more immersive and allows for interaction between the consumer and brand.
Aesthetics are also important when it comes to commercial print. The physical nature of a magazine, flyer or brochure creates an emotional connection with the audience and provides a sense of legitimacy that can’t be matched by digital media. The feel of a thick, glossy cover or the weight of a well-made brochure can leave a lasting impression on customers and lead to better message retention.
A well-crafted printed marketing material can make all the difference in getting your marketing message heard and converting potential customers into loyal clients. With so much competition out there, it’s more important than ever to differentiate your business with effective print marketing materials. If you’re ready to start bringing your marketing campaigns to life, then it’s time to start working with a reputable San Francisco printing shop.